We invented the first safe hair dye and the first hair preparation.
L’Oréal Professionnel Paris. This is where it all began.
We were born in Paris out of a pioneering spirit that set out to devote all its time and energy to the development of the hairdressing profession. Our founder, Eugène Schueller, dedicated his life and expertise to changing the life of hair
of hair professionals.
Our other breakthrough contributions include a sensitivity test and a pitch scale. Our protocols protect the health and safety of hairdressers and clients, and guarantee results you can rely on.
We founded the first hairdressing school, organized the first big hairdressing events and competitions.
All of this makes us who we are today. A brand developed by professionals, for professionals, that over the years has not only earned the trust of millions of hairdressers and clients around the world, but has also managed to maintain a close relationship with the hairdressing community for which our professional heart beats.
We invent disruptive innovations, driven by science, with an intense commitment to protecting human health and the environment.
Our in-depth hair expertise is anchored in technical services created by professionals for professionals.
We are professional pioneers from Paris
We were born in Paris, the city of fashion, creativity and freedom of expression.
We deliver high quality products, services and experience.
WE PROVIDE HAIR PROFESSIONALS WITH THE MOST COMPREHENSIVE RANGE OF PRODUCTS
TO CREATE PERSONALIZED RESULTS AND ENDLESS HAIR POSSIBILITIES
THE ICONIC CRÈME DE BEAUTÉ SINCE 1978 FOR ENDLESS CREATIVITY AND PERFECT COVERAGE.
– Creamy, non-flaking texture.
– High concentration of caring Ionène G and Incell.
– Perfect coverage.
– Offers the widest range of shades.
NEW COOL INFORCED SHADES
Beige and ashy shades enhanced with cool highlights to neutralize for up to 6 weeks.
Colour-coded packaging by colour family with the shade number shown on the front.
MORE SUSTAINABLE THAN EVER
New cap made from 100% recycled plastic, saves 7 tonnes of plastic per year and removing the plastic wrap around the tubes saves an additional 20 tonnes of plastic per year.
THE OIL THAT CHANGES EVERYTHING
In 1909, Eugène Schueller revolutionized hair dyes when he introduced the first eco-friendly dye. A century later, in 2009, L’Oréal Professionnel launched Inoa.
THE ONLY* PERMANENT HAIR COLOUR THAT HARNESSES THE POWER OF OIL
CONTAINS 60% OIL
For visibly better quality hair and optimal scalp comfort.
AMMONIA-FREE FOR A PLEASANT SCENT
A pampering experience.
100% WHITE HAIR COVERAGE
With natural, long-lasting results.
TONE-ON-TONE COLOR WITH ACID TECHNOLOGY, WITHOUT AMMONIA, PROVIDING NATURAL AND VIBRANT HIGHLIGHTS. LEAVES HAIR BEAUTIFULLY SOFT AND SILKY TO THE TOUCH.
LOW PH GEL-CREAM TECHNOLOGY
Restores hair balance after any lightening or coloring service, with ultra-high shine.
NEUTRALISING TONE-ON-TONE COLOUR FOR ALL PITCHES
Ideal for color-matching, recommended for balayage as a second step after lightening. Suitable for brunettes and blondes.
A REFRESHING COLOUR FOR ALL WOMEN’S DESIRES
Colour-coded packaging by colour family with shade number on the front.
MORE SUSTAINABLE THAN EVER
Refresh hair lengths with a wide range of shades perfectly suited to create tailored results without over-saturating colour in the lengths for longer-lasting vibrant colour.
THE SMARTEST SELECTION OF TEXTURES
From powders to pastes and oils for creating any technique, in free air or in foils, for subtle and extreme transformations. In our iconic French Balayage, Blond Studio combined with Dia Light presents the perfect toolkit to fulfill any lightening desire.
PROFESSIONAL RANGE OF LIGHTENING PRODUCTS
Blond Studio products are based on 100 years of research and innovation in lightening products, which began in 1920 with L’Oréal d’Or. They follow the strictest safety standards and put the safety of both hairdressers and clients first.
THE WIDEST RANGE OF LIGHTENING
From 5 tone lightening to 9 tone lightening, we ensure that every hairdresser can find the perfect lightening tool designed for themselves and their clients.
YOU DON’T HAVE TO BE FRENCH TO HAVE YOUR HAIR LIGHTENED IN A FRENCH STYLE:
PERFECTLY BLENDED LIGHTENING, ULTRA-HIGH SHINE, NO BRASSY TONES
Unique professional service in 2 steps:
STEP 1 – Lighten your hair with Blond Studio to create dimension.
STEP 2 – Neutralize with Dia Light tone-on-tone color customized for each client.
INNOVATION AND INSPIRATION IN SALON SERVICES
A SOLUTION AGAINST EXCESSIVE COLOUR SATURATION IN LENGTHS THAT WON’T BETRAY YOU:
PERFECT COVERAGE, UNENCUMBERED LENGTHS
A unique professional service. Majirel and Dia Light for coverage and endless creativity, even on the most resistant white hair; Inoa and Dia Light for the ultimate pampering service, 100% ammonia-free, even for the most sensitised hair.